For many companies, the choice for a CRM often comes down to HubSpot or Salesforce. If you have narrowed it down to these two, we’re here to help you make the final call. In this article, we will compare the two top CRMs: HubSpot vs Salesforce. We'll compare them based on:
- Ease of use
- Customer support
- Integration possibilities
Why even have a CRM?
We are assuming that you want to grow and expand, in the most efficient way possible. The first step is often making sure you have a system in place for customer interaction, marketing, and management.
That’s why one of the most important tools in your business is your Customer Relationship Management (CRM) software. It helps you keep track of all of your contacts, manages leads, prospects, and customers — not to mention scheduling emails or tasks that need to be done.
The right CRM tool will also help you automate plenty of actions, saving you not only time, but also money. It pays off to choose the right one.
- HubSpot clearly is the cheaper option of the two, easier to use and yet full of integrations.
- Salesforce offers a number of features for enterprise users that may be necessary for enterprises and real big boys.
- Want the best of both worlds? HubSpot’s fast, reliable and powerful integration with Salesforce means that you can have the benefits of both platforms at the same time.
Meet the contestants
Salesforce and HubSpot are both two major players in the CRM industry. Salesforce has been around since 1999 when they launched their flagship product as an online application service provider (ASP). HubSpot is one of the most popular marketing tools on the market today, and it has been increasing in popularity since its release back in 2006. HubSpot and Salesforce are both top CRM platforms. They both have their strengths and are great. Let’s get to know them.
‘’With the easy-to-use HubSpot CRM, you’ll never have to manually update reports or wonder how your team is tracking toward quota. Because you have more important things to do.’’
For HubSpot, automation is key. HubSpot is an all-in-one marketing platform that provides tools for lead generation, contact management, email marketing automation, social media integration and web analytics.
HubSpot is an award-winning platform for SMB+ to large enterprises and offers contact management, sales analysis, sales automation and of course managing your sales pipe.
HubSpot excels in marketing and lead generation. Its customizable features allow you to create a site that will convert leads into customers with ease, which can also help strengthen relationships with those who are already clients of yours.
It offers many features like SEO software, lead management software. HubSpot is a great option for inbound marketing because of its blog and social media integration
Its easy-to-use interface provides basic customer care features that can be customized by anyone with even a little bit of experience in web development. The service also has a customizable pricing plan that includes templates.
‘’With Sales Cloud, you can grow your accounts faster, find new customers faster, and close deals faster — from anywhere.’’
Faster is the keyword here. Salesforce is an excellent option for large companies that need features like Customer 360 or Marketing Cloud with its added marketing services — However, it doesn't come with a robust customer service module like Salesforce does.
Salesforce has a focus on marketing automation that allows you to track how your website visitors turn into leads, contacts, and opportunities. They also have a ton of data about past deals that can be analyzed for patterns in order to improve performance.
Salesforce offers the most extensive reporting features on the market. The entire Salesforce product portfolio is much more extensive than HubSpot’s, and therefore more complex. This is partly due to the many acquisitions that Salesforce has made: more than 40!
Let's start with pricing; it seems that both products offer great features, but what will you actually use, and what will this cost? For our calculations, let’s imagine you are looking at the price for ten users within your company.
€ 1.200/mo for 10 paid users
€ 120/mo/extra per paid user license
€ 3.000 for Enterprise Onboarding.
- Phone and email support included for all Professional and Enterprise editions
- Outbound Calls: Included with all editions (2000 minutes per user / month for Enterprise), but not available in all countries
- Team email
- Conversations inbox
- HubSpot Video
- Email Sequences
Additional technical advisory services are available at an additional cost
Total price per year for a team of ten: € 17.400
€ 1.500/mo for 10 paid users
€ 25 — € 150/extra user license, depending on the package
€ 5.000 'Jump-Start'-implementation
€ 45/user/mo Outbound calling (for 1000 minutes)
€ 25/user/mo Sales Engagement
- 20% of the net cost for phone support and 24/7 coverage
- 30% of the net cost to access additional features
Total price per year for a team of ten: € 43.680
1-0 for HubSpot
Ease of use
You want everyone in your organization to be able to use your CRM effortlessly. That way, you make the most out of it and really save time. There is little point in investing in a platform to support your marketing, sales and service teams if it is too complicated and time-consuming to use.
HubSpot: for everyone in your company
HubSpot's has powerful tools, yet they are designed with a ‘’regular user’’ in mind: you can learn to use it quickly, the tools are intuitive, and you don't necessarily need a functional administrator.
In addition, HubSpot supports its software through a great Knowledge Base and freely accessible HubSpot academy with 1000-years of tutorials, best practices and certification paths.
Salesforce: powerful, yet complicated
Salesforce has a steeper learning curve. You need an experienced functional administrator (IT professional) to manage the platform. While Salesforce is incredibly powerful - especially its customizable reporting, which is incredibly useful for larger organizations — it can be difficult to implement and the complexity of components requires ongoing maintenance to manage the system. But, once you’ve mastered it, you get a lot in return.
2-0 for HubSpot
From onboarding to growing: you want the CRM to have a warm welcome into your organization, and to get quick support with any issues. Both Salesforce and HubSpot offer their own support, but which one is better for you?
HubSpot: free support and Knowledge Base
You can call HubSpot anytime, from anywhere. It is completely free to get both phone and email support if you are a Pro or Enterprise user. If you have an issue but feel like figuring it out yourself, you can always check their Knowledge Base.
Salesforce: first class support (that comes at a price)
Salesforce is also always there for you, but you pay 20% of your net contract price for support. That means that the bigger the business, the more support will cost. On the plus side, their support is more elaborate when answering questions than HubSpot is.
3-0 for HubSpot
You don’t want your team to have to log in and switch between 8 different platforms and tools to make it through the day.
The main question that often arises when deciding between HubSpot and Salesforce is which CRM has more integrations with other applications or services a company might use.
A CRM platform is used to centralize your customer data. The goal is to eliminate as much of the busywork as possible. And there are different tools for that. If your CRM isn't integrated with those other tools and platforms, the jumble will only grow. Let’s compare.
HubSpot: king of integrations
Over the years, HubSpot has become more than a marketing automation platform. And it comes with tons of integrations (500 and counting) to track your leads and customers along every step of the way. You will be able to have all the necessary data from your business in one place.
Salesforce: king of acquisitions
Over the years, Salesforce has secured hundreds of app integrations and built-in features. They’ve acquired dozens of other tools, which they made part of the bigger picture. They integrate seamlessly and extend the CRM capabilities of the tool. Some applications are connected instantly, some need a developer to integrate them into your system.
4-0 for HubSpot
And the winner is…
To us, it’s always HubSpot. We’ve been seeing how the tool is generating great results for our clients for years, and we know it like the back of our hand. That’s why we can set it up for our clients in a way that will maximize results. But don’t get us wrong: there are some companies that will perform better using Salesforce. It is simply a matter of what you will actually need and what the goals of your business are.
Does HubSpot sound like the way to go for you? We’d love to tell you more and give you relevant information for your specific user case. Book a free demo with us to explore more.